Amazon Rufus

What is Amazon Rufus?

Amazon's shopping assistant chatbot, designed to help you find products and enhance your retail experience.

Key features

• Natural multi-turn conversations
• Long context memory
• RAG over your own knowledge
• API & embeddable widget

Use cases

• 24/7 customer support
• Internal employee assistant
• Document search & Q&A

Pricing & Arabic support

Pricing model: Free. The tool does not advertise full Arabic support yet — test it with your Arabic content first.